Target Audience

Target Audience

The film that we are making is an action film that is based around a man who is a debt collector for a loan shark. On one of his jobs he is told to kill his brother. He decides against doing this and he and his brother try to escape the country to avoid being found and killed.

The audience we are aiming to attract is Males and Females aged 16-30. However we would expect a secondary audience of Male and Female 30-60. This is because the film is full of action, older teenagers tend to go watch films full of action. like this one. The film has themes of money problems and debts which would only really be understood by people 18 and over who have a full time job and understand the importance of money. This is why we are aiming our film at people 16-30. We're not targeting older audiences as they don't visit the cinemas as often as teens or young adults because they have other commitments or other interests. The target audience includes both males and females as the film doesn't have any features that makes it a just male or female film.

We would expect a slight Northern bias in terms of geographic audience. The film is made in the north so we would expect people to go and watch it because it is local. Also we would expect more people to hear about it in the north.

The film is an Action/Thriller film. People that are fans of Action film would be expected to watch the film. The film also has a slight gangster theme to it, so people who like gangster films like Gangster Squad might go to watch our film. The Debt Collector is a film very similar to ours, we would expect people who liked this film to come and watch it.

Our film features lots of strong and detailed violence but it does not dwell on the injury. The film also features strong language through out. It does not contain any sexual references/nudity or drug taking. However the film would be expected to have a BBFC certificate of 15.